The theme of this final work is the marketing plan and the specifics of making marketing plan. In the next few chapters, will be covered by several main units that make this work. The first part will consist of an introduction to the problems of the work, which will explain important terms related to marketing. The second and the most important part will cover the planning and the development itself of the marketing plan, and will be explained individually each element of the marketing plan, as an executive summary, situation analysis, goals and targets groups, marketing mix, implementation and control of marketing activities and at the end of each marketing plan is the budget. The third part is also very important, beacuse it includes goals such specificity in making marketing plan. The goal of this final work is to explain and show how should look original and well designed marketing plan and which elements make a marketing plan. Another goal of this final work is to recognize the specificity in making marketing plan and explain the choice of specifics. As already mentioned, the specifics in making marketing plan are goals, because without a quality set goals marketing plan is incomplete, because right goals lift plan, and just with the purpose or goal every company approaches marketing plan, because goals and proper review and monitoring goals water company to success.