Tema ovog rada je razvoj korporacije kroz inovacije. Da bi bila uspješna i konkurentna korporacija se mora okretati nečemu što je novo i što će je u konačnici razlikovati od drugih te joj dati prednost na tržištu. Sam proces inovacije uključuje mnoge faze, velik broj ljudi i znanja, a prije svega važno je imati ideju koja će se poslije realizirati kroz jasnu misiju i viziju onoga što se želi postići.

Topic of this paper is development of a corporation through innovations. If a corporation wants to be successuful and competitive, it has to opt for something new and different which will give it certain advantages on the market. The innovation process itself includes a lot of phases, a lot of people and knowledge, but it is of paramount importance to have an idea which will later be realised through a clear mission and vision of something that is about to be achieved.