Enterpreneurship as an economic branch, but aslo a personal trait of an enterpreneur, is closely related to several fundamental concepts: starting a new business, reasonable risk-taking, innovation, desire to create and persistance. The first step in the creation or developement of an enterprise is the enterpreneurial idea. From an idea to a realization, it is essential to conduct numerous business activities which must be in service of achiving a determined business goal – creat and sell goods and make profit. The developement and growth of a company must correlate with it`s goals and objectives, if this is absent, the business is haphazard. In order to achive the above, it is essential to implement clear, defined business policies which must be strategically adopted and ajusted, based on the specific vision and mission of the company. The instability of external elements affects business, making it uncertain and risky, therefore, their impact must be reduced to a minimum. Thus, it is nescessary for an enterpreneur to underesetand the concept of strategic management, which they ought to apply in their business and use as guidance in the developement for their business/enterpreneurial venture, creating business plans. An example as such is presented in this paper trough a concrete business plan.