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master's thesis
Oblici i metode društveno odgovornog poslovanja u RH
2017. urn:nbn:hr:198:529451
Pretković, Kristina
University of Applied Sciences RRiF

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Pretković, K. (2017). Oblici i metode društveno odgovornog poslovanja u RH (Master's thesis). Zagreb: University of Applied Sciences RRiF. Retrieved from https://urn.nsk.hr/urn:nbn:hr:198:529451

Pretković, Kristina. "Oblici i metode društveno odgovornog poslovanja u RH." Master's thesis, University of Applied Sciences RRiF, 2017. https://urn.nsk.hr/urn:nbn:hr:198:529451

Pretković, Kristina. "Oblici i metode društveno odgovornog poslovanja u RH." Master's thesis, University of Applied Sciences RRiF, 2017. https://urn.nsk.hr/urn:nbn:hr:198:529451

Pretković, K. (2017). 'Oblici i metode društveno odgovornog poslovanja u RH', Master's thesis, University of Applied Sciences RRiF, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:198:529451

Pretković K. Oblici i metode društveno odgovornog poslovanja u RH [Master's thesis]. Zagreb: University of Applied Sciences RRiF; 2017 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:198:529451

K. Pretković, "Oblici i metode društveno odgovornog poslovanja u RH", Master's thesis, University of Applied Sciences RRiF, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:198:529451

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Metadata
TitleOblici i metode društveno odgovornog poslovanja u RH
Title (english)Forms and Methods of Social Responsibility in Republic of Croatia
AuthorKristina Pretković
MentorIvor Altaras Penda (mentor)
Committee memberIvica Voloder (predsjednik povjerenstva)
Committee memberDolores Pušar Banović (član povjerenstva)
GranterUniversity of Applied Sciences RRiF
Zagreb
Defense date and country2017-06-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
Svaka poslovna aktivnost bi trebala biti društveno odgovorna. To je pokušaj da se doprinosi, održivom gospodarskom razvoju, kako bi se postigao cilj poboljšanja kvalitete života, bez ugrožavanja mogućnosti zadovoljavanja potreba budućih generacija. Etičko poslovanje, odgovornost prema zaposlenicima, doprinos društvu i društvenim pitanjima kao što su ekologija, zdravlje, sigurnost i obrazovanje, su glavni elementi društvene odgovornosti. Postiže se kroz razvoj i implementaciju poslovnih aktivnosti tvrtke, a s ciljem povećanja dobrobiti zajednice i društva u kojima tvrtka posluje, istovremeno stvarajući pozitivan dojam u javnosti. Društvena odgovornost jedan je od najboljih načina privlačenja i zadržavanja kvalitetne radne snage, osobito visoko obrazovanih, stručnih i kreativnih osoba, što otvara prostor inovacijama koje predstavljaju jedan od glavnih preduvjeta konkurentnosti i dugoročnog opstanka poduzeća. U radu je prikazano nekoliko primjera postojećih praksa poduzeća koja se ponašaju društveno odgovorno.
Abstract (english)
Every business activity should be socially responsible. It is an effort to contribute, to sustainable economic development in order to achieve the target of improving the quality of life, without compromising the ability of satisfying the needs of future generations. Ethical business, responsibility to employees, contribution to society and social issues such as ecology, health, safety, education, etc., are the main elements of corporate social responsibility. It is accomplished through the development and implementation of business practices and company activities, aiming at increasing the welfare of the community and society in which the company operates, simultaneously creating a positive impression in the public. Social responsibility is one of the best ways to attract and retain quality workforce, especially highly educated, professional and creative people, which opens space for innovation that is one of the main prerequisites for competitiveness and long-term survival of the enterprise. Several examples are presented in this paper, to show some examples of existing practice of companies that behave socially responsible.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:198:529451
Study programmeTitle: Corporate Finance
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica korporativnih financija (stručni/a specijalist/specijalistica korporativnih financija)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-11-30 18:57:16