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graduate thesis
DUHANSKA INDUSTRIJA - DRUŠTVENI MORAL I POSLOVNA ODGOVORNOST
2024. urn:nbn:hr:198:793161
Jelaš, Matea
University of Applied Sciences RRiF

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Jelaš, M. (2024). DUHANSKA INDUSTRIJA - DRUŠTVENI MORAL I POSLOVNA ODGOVORNOST (Graduate thesis). Zagreb: University of Applied Sciences RRiF. Retrieved from https://urn.nsk.hr/urn:nbn:hr:198:793161

Jelaš, Matea. "DUHANSKA INDUSTRIJA - DRUŠTVENI MORAL I POSLOVNA ODGOVORNOST." Graduate thesis, University of Applied Sciences RRiF, 2024. https://urn.nsk.hr/urn:nbn:hr:198:793161

Jelaš, Matea. "DUHANSKA INDUSTRIJA - DRUŠTVENI MORAL I POSLOVNA ODGOVORNOST." Graduate thesis, University of Applied Sciences RRiF, 2024. https://urn.nsk.hr/urn:nbn:hr:198:793161

Jelaš, M. (2024). 'DUHANSKA INDUSTRIJA - DRUŠTVENI MORAL I POSLOVNA ODGOVORNOST', Graduate thesis, University of Applied Sciences RRiF, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:198:793161

Jelaš M. DUHANSKA INDUSTRIJA - DRUŠTVENI MORAL I POSLOVNA ODGOVORNOST [Graduate thesis]. Zagreb: University of Applied Sciences RRiF; 2024 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:198:793161

M. Jelaš, "DUHANSKA INDUSTRIJA - DRUŠTVENI MORAL I POSLOVNA ODGOVORNOST", Graduate thesis, University of Applied Sciences RRiF, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:198:793161

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Metadata
TitleDUHANSKA INDUSTRIJA - DRUŠTVENI MORAL I POSLOVNA ODGOVORNOST
Title (english)TOBACCO INDUSTRY - SOCIAL MORALITY AND CORPORATE RESPONSIBILITY
AuthorMatea Jelaš
MentorIvor Altaras Penda (mentor)
GranterUniversity of Applied Sciences RRiF
Zagreb
Defense date and country2024-09-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom radu istražuje se kompleksna dinamika između duhanske industrije, društvenog morala i poslovne odgovornosti. Analizira se kako duhanska industrija utječe na zdravlje ljudi i društvo u cjelini, te kako se ova industrija prilagođava promjenama u društvenim normama i zakonskim regulativama. Razmatra se etička dimenzija poslovanja duhanske industrije, uključujući marketinške strategije, utjecaj na javno zdravlje i odgovornost prema potrošačima. Rad također istražuje ulogu države i međunarodnih organizacija u reguliranju duhanske industrije i promicanju zdravijih alternativa.
Abstract (english)
This paper explores the complex dynamics between the tobacco industry, social morality, and corporate responsibility. It analyzes how the tobacco industry impacts the health of individuals and society as a whole, and how the industry adapts to changes in social norms and legal regulations. The ethical dimension of the tobacco industry's business practices is examined, including marketing strategies, impact on public health, and responsibility towards consumers. The paper also investigates the role of the state and international organizations in regulating the tobacco industry and promoting healthier alternatives.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:198:793161
Study programmeTitle: Corporate Finance
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra korporativnih financija (magistar/magistra korporativnih financija)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-11-13 13:22:21