New generations of entrepreneurs bring innovative approaches, adaptability to changes and adoption of new technologies. Their characteristics, such as innovation, creativity, and self-confidence, are key to success in today's globalized world, which is undergoing ever-increasing changes and is in continuous development. From digitization, e-commerce, but also social responsibility, it is entrepreneurs today who contribute to the creation of competitive and sustainable business models. Innovation and creativity are the main characteristics of new entrepreneurs. Using the Internet and social networks, entrepreneurs can quickly test and market new ideas. Good examples are start-ups that use crowdfunding platforms to finance their ideas and thus show how digital technology enables the realization of creative projects with minimal capital and without much experience and acquaintances. Rapid adaptability and technology adoption are also important. The coronavirus pandemic has shown the importance of these qualities. Due to the seriousness of the situation and the speed of changes, entrepreneurs were forced to adapt their business models to the new conditions. Remote work, but also online shopping and digital platforms have become a key part of business and the main tools with the help of which businesses survive and continue to develop. Even then, entrepreneurs struggled to remain competitive. With the use of artificial intelligence, automation and similar new technologies, new possibilities and opportunities have opened up for entrepreneurs, and those who have earlier accepted and integrated these technologies into their business have a much greater chance of success. When talking about digitization and e-commerce, it is important to say how the business environment has changed with their introduction. Platforms like Alibaba, Amazon and Shopify allow entrepreneurs to reach the global market, and thanks to the Internet, this is possible with minimal costs. Most businesses have an online store that has become the standard, so entrepreneurs must adapt if they want to remain competitive, especially since they are now in a global market. Globalization has brought numerous opportunities, but also challenges. Entrepreneurs are given access to a large number of potential consumers, but entrepreneurs are also required to adapt depending on the environment, be it cultural, economic or regulatory. Zara, Tesla and similar giants show how global success can be achieved with proper adaptation. New generations increasingly emphasize the importance of sustainability and social responsibility. Consumers increasingly prefer companies that implement ethical and sustainable practices. In order to acquire these and other business skills, formal and informal education is important. Formal education provides basic business skills, and informal education enables training and adjustment through online courses and mentoring programs. One of the most important skills acquired in this way is knowledge of finances. Funding is one of the biggest challenges due to the many obstacles faced by entrepreneurs. However, there are various strategies such as venture capital, business angels and crowdfunding. Last but not least, it is necessary to emphasize mental well-being and work balance. Managing stress and maintaining a work-life balance helps increase productivity and prevent burnout. Entrepreneurs who recognize the importance of the aforementioned have a greater chance of long-term success.