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Postizanje konkurentske prednosti na tržištu
Vesna Domazet (2016)
RRiF College of Financial Management
Cite this document

Domazet, V. (2016). Postizanje konkurentske prednosti na tržištu (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:198:199777

Domazet, Vesna. "Postizanje konkurentske prednosti na tržištu." Undergraduate thesis, RRiF College of Financial Management, 2016. https://urn.nsk.hr/urn:nbn:hr:198:199777

Domazet, Vesna. "Postizanje konkurentske prednosti na tržištu." Undergraduate thesis, RRiF College of Financial Management, 2016. https://urn.nsk.hr/urn:nbn:hr:198:199777

Domazet, V. (2016). 'Postizanje konkurentske prednosti na tržištu', Undergraduate thesis, RRiF College of Financial Management, accessed 26 February 2020, https://urn.nsk.hr/urn:nbn:hr:198:199777

Domazet V. Postizanje konkurentske prednosti na tržištu [Undergraduate thesis]. Zagreb: RRiF College of Financial Management; 2016 [cited 2020 February 26] Available at: https://urn.nsk.hr/urn:nbn:hr:198:199777

V. Domazet, "Postizanje konkurentske prednosti na tržištu", Undergraduate thesis, RRiF College of Financial Management, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:198:199777

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Metadata
TitlePostizanje konkurentske prednosti na tržištu
Title (english)Achieving competitive advantage
AuthorVesna Domazet
MentorSandra Odobašić (mentor)
Committee memberMiroslav Gregurek (predsjednik povjerenstva)
Committee memberTino Bego (član povjerenstva)
GranterRRiF College of Financial Management
Zagreb
Defense date and country2016-05-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Konkurentska prednost podrazumijeva pronalaženje najpovoljnije pozicije određene tvrtke na tržištu u djelatnosti kojom se bavi s ciljem ostvarivanja što većeg profita koji nosi zadovoljavajuću korist svim interesnim skupinama u njenom okruženju. U današnjem vremenima hiperkonkurentskog okruženja poduzećima i poduzetnicima njihovom vodstvu kao i zaposlenicima nikad nije bilo teže plasirati svoje proizvode te pronaći tržišnu nišu koja će zadovoljiti, dobro informiranog kupca i potrošača na odabir baš njihovog proizvoda il usluge. Poslovanje stoga postaje kontinuirana potraga za novim učinkovitim strategijama kako bi se nadmašili konkurenti te zadovoljile potrebe kupaca na duži rok.
Abstract (english)
Competitive advantage means finding the best position for companies in the market in the sector that it deals with and whose operating results bear satisfactory benefit to all stakeholders in its environment through provision of profitability. In today's times in a hyper competitive environment for companies and entrepreneurs for their management and employees it has never been more difficult to s place, their products and find a market niche that will satisfy a well-informed customer and consumer to select a particular product,a specific manufacturer, especially in the longer term. Therefore, companies and entrepreneurs are in an enduring search for new effective strategies to surpass competitors and meet the needs of customers in the long run.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:198:199777
Study programmeTitle: Accounting and Finance
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije (stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2019-04-04 15:44:06