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undergraduate thesis
Analiza elektroničkog poslovanja u osiguranju u RH
2021. urn:nbn:hr:198:304569
Miloš, Ivana
University of Applied Sciences RRiF

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Miloš, I. (2021). Analiza elektroničkog poslovanja u osiguranju u RH (Undergraduate thesis). Zagreb: University of Applied Sciences RRiF. Retrieved from https://urn.nsk.hr/urn:nbn:hr:198:304569

Miloš, Ivana. "Analiza elektroničkog poslovanja u osiguranju u RH." Undergraduate thesis, University of Applied Sciences RRiF, 2021. https://urn.nsk.hr/urn:nbn:hr:198:304569

Miloš, Ivana. "Analiza elektroničkog poslovanja u osiguranju u RH." Undergraduate thesis, University of Applied Sciences RRiF, 2021. https://urn.nsk.hr/urn:nbn:hr:198:304569

Miloš, I. (2021). 'Analiza elektroničkog poslovanja u osiguranju u RH', Undergraduate thesis, University of Applied Sciences RRiF, accessed 27 April 2024, https://urn.nsk.hr/urn:nbn:hr:198:304569

Miloš I. Analiza elektroničkog poslovanja u osiguranju u RH [Undergraduate thesis]. Zagreb: University of Applied Sciences RRiF; 2021 [cited 2024 April 27] Available at: https://urn.nsk.hr/urn:nbn:hr:198:304569

I. Miloš, "Analiza elektroničkog poslovanja u osiguranju u RH", Undergraduate thesis, University of Applied Sciences RRiF, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:198:304569

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Metadata
TitleAnaliza elektroničkog poslovanja u osiguranju u RH
Title (english)Analysis of the Electronic Business in Insurance of the Republic of Croatia
AuthorIvana Miloš
MentorKsenija Klasić (mentor)
Committee memberIvica Voloder (predsjednik povjerenstva)
Committee memberAnte Vidović (član povjerenstva)
GranterUniversity of Applied Sciences RRiF
Zagreb
Defense date and country2021-02-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
U radu je prikazana aktualna ponuda svih vrsta osiguranja online putem gdje se ukazuje na uzlazni trend razvoja i rasta različitih kanala u distribuciji osiguranja. Obuhvaćena su sva osiguravajuća društva koja su registrirana u Republici Hrvatskoj. Posebno je obrađen aspekt zaštite osobnih podataka (GDPR), koji zahtijeva prilagodbu poslovnih i tehnoloških procesa u skladu sa zadnjim Zakonom o izmjenama i dopunama Zakona o osiguranju kao i uloga marketinga u distribuciji proizvoda osiguranja. Pretraživanjem online sadržaja 15 osiguravajućih društava nastojalo se saznati u kojoj mjeri je učinkovito elektroničko poslovanje u osiguranju s obzirom na neprekidne zahtjeve tržišta, te koliko je uspješno prilagođavanje poslovnih procesa potrebama korisnika u pogledu izbora ponuda kao i visokih zahtjeva kibernetičke sigurnosti.
Abstract (english)
The study presents the current offer of all available types of online insurance, which shows the ascending trend of development and growth of various channels in the distribution of insurance. All insurance companies registered in the Republic of Croatia are included in this study. The aspect of personal data protection (GDPR), which requires the adjustment of business and technological processes in accordance with the latest Law on Amendments to the Law on Insurance, as well as the role of marketing in the distribution of insurance products, has been specifically addressed. By searching the online content of 15 insurance companies, it has been aimed to find out how much is electronic insurance business is effective in order to meet permanent market demands, as well as how successfully can adjust business processes to customer needs in terms of variety of choices and high cyber security requirements.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:198:304569
Study programmeTitle: Accounting and Finance
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije (stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-03-22 11:26:48